Google Analytics University Program

I was invited for Google Analytics University program held at the Google office in Gurgaon, earlier this month.

The outline of the program was to introduce GA to the uninitiated and evangelize the partnership program. Adsense-Adwords integration, Webmaster tools and Website optimizer were added verticals to the discussion.

The entire agenda was made available in advance with the list of speakers. Jesse, who flew in directly from from Google, Mountain View had some great insights on GA and the use of analytics in general. He stated,

Not having goals with GA is like being a 35 year old man who doesn’t have a job and doesn’t know what to do with his life.

The event was pretty interesting with most of agency guys popping some kick ass questions and the Google team responding them to satisfaction.

Why this event?

The idea was to spread the word for the partnership program that GA runs to get more members on board. The other motive was to help people understand the importance of web analytics and GA’s stand in the market. The stress was on the fact that GA is free for use, both for individuals and enterprises.

At some point or the other, most of the web workers who work on domains, blogs and likewise have had used an analytics tool. The fact however is for how long? The desire of checking the website stats is often killed if one doesn’t get to see some high traffic on his/her website. However, the crux is to understand the loop holes and rectify them. Figuring out the ways to increase traffic and fix a website by optimizing it to the best is the key to get good traffic.

Some pictures we took at the event;

The ID card at GA universityFood@Google

Audience@GAUniversityInternet speed at Google office

 

Seeing Bill Gates in person

No matter how so much you curse Microsoft for its softwares, tools, ideology and more, there is no second thought on the fact that Mr. Bill Gates is one of the most respectable person when it comes to working for welfare in India.

Last month, I was invited to the – “NASSCOM CEO’s forum with Mr. Bill Gates on Transforming India Through Technology” at The Taj Hotel, New Delhi. Gates was in India to receive the prestigious Indira Gandhi award for Peace, Disarmament and Development on behalf Gates and Melinda foundation.

Gates started off with his thought,

“Over the next decade, the entire way we interact with computers shall change”.

He said that the use of mobile phones would move on to identifying people and identify diseases. He also talked about remote healing mechanisms which would become popular in times to come. Bill Gates condemned the policy of American government on data privacy and immigration.

The event hosted some of the leading entrepreneurs from various sectors which included automobiles, health and medicine, technology and more. Gates tried to concentrate himself on pitching in how technology shall change the way we work, the way we deal with diseases and more.

He also explained why he had to shut down his facebook account after getting several thousand invitations within a few days of joining the service. He proudly says that he loves being away from computers and doesn’t call himself a 24-hour technology person. He is not crazy for mobile devices but loves seeing youngsters use them. Gates though confesses that he loves reading and does it often off screen.

On being asked about his views on social networking, he said that this has been prevalent for long time and it’s just a buzz word.

Elaborating on the consequences of recession, he said that recession has definitely not put a pause on innovation and companies like Microsoft are still investing in India on such verticals.

Gates had mixed views on the national ID project which is to be headed by Mr. Nandan Nilekani. He said that a similar project in the U.S. was not successful.

The event showcased some of the great insights Bill Gates has on technology and health and medicine related avenues.

The event was live blogged on the NASSCOM EMERGEOUT blog.

 

BarCamp Delhi – 6

bcd6landing

What is a BarCamp?

BarCamp is an international network of user-generated conferences – open, participatory workshop-events whose content is provided by the participants. All attendees are encouraged to present / facilitate a session. Everyone shares their experiences both live and after the event via the web and other channels. BarCamp Delhi is one of the largest communities of individual thinkers and tech enthusiasts – bringing whole entrepreneurial community together.

To join in on the community discussion about BarCamp Delhi, check out the BarCamp Delhi Google Group. You can also follow BarCamp Delhi on Twitter. If you’re tweeting about BarCamp Delhi 6, then please use the hashtag #bcd6

Check out some of the interesting sessions happening at this BarCamp;

  • Mobility – iPhone , Android and beyond – Sunil Goyal
  • Content Strategy and Social Media – Yu Yu Din, Editor
  • Indian LBS Insights – Loop holes, Opportunities – Piyush Gupta
  • Recession, jobs and start ups – Brijesh Singh
  • Knowledge Management – C.K.Arora
  • Youth Marketing and Entrepreneurship Opportunities in Down Turn. – Ravi Dabbiroo
  • Extent of Cyber crimes in our Social Lives & Solutions – Rakshit Tandon
  • E-enabling Youth through Innovative approaches of Knowledge and Learning platforms – Dolly Bhasin
  • Virtualization and Green IT- Where IT Infrastructure is heading – Sanjay Kharb
  • Marketing in Social Media Fragmentation Era – Nandini Maheshwari
  • The FLOP Business-What, where and how? – Narendra K. Shukla
  • The Open Web – Shwetank Dixit
  • The Global Warming – Rohit Prakash
  • FIX Protocol – Atul Lakhotia
  • The Financial Crisis and India Redux – Pankaj Jain
  • Adobe AIR – Romil Mittal

The complete list is available are the sessions page. If you haven’t yet registered for this event, do it now at the registration page! Yeah, it’s free 🙂

If you thought that was all, we at MediaRedefined.com have put up two interesting contests for Photographer and Bloggers respectively.

Check out the bcd6 contest and win yourself a .com with a year of free hosting from MediaRedefined.com. You can also win a free Flickr Pro account for an year worth 25$ 😉

Details for the event:

Date: 28 February & 1 March 2009
Time: 9 am to 5 pm

Venue:

Management Development Institute
Mehrauli Road, Sukhrali
Gurgaon – 122007
Tel: +91.124.2349831-36, 4013050-59

Looking forward to see you there.

For more details, contact me at 991-179-2520.

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