Social Media Workshops in India – The one I endorse

Get over the idea that only children should spend their time in study. Be a student so long as you still have something to learn, and this will mean all your life. ~ Henry L. Doherty

Social Search Optimization BootcampIt’s such a fascinating thought! However, the pressure of performance is a sheer hindrance in achieving it once you’re in a job or business. Today, we live on the theme – Survival of the freshest! (The Goa fest’2010 theme.)

In this context, social media marketing has been one of the most exciting and easy-to-opt careers for “consultants” and “gurus” across the world. Thank you Beth, for this amazing post on Social Media Experts!

Technology is just an enabler and not the whole pie. With that I refer to the facebooks and twitters of the world which are just tools and platforms for engagement and listening. Where it starts is not this, for sure.

How many of us actually believe in getting our basics right before mounting ourselves as the next “guru”. How important is associating our thoughts with a real case and practicing the way we can use social media tools and platforms to leverage the knowledge gained.

For the ones who conduct workshops or training sessions, it is important to hand hold the attendees and walk them through the  journey, or at least a snapshot of the same. Adding value to the ecosystem with  the experience we gain over time, working on social media strategies for brands and businesses is very important for someone who wants to establish himself as a social media trainer.

Last month, I got an opportunity to be a part of the Digital Vidya bootcamp. I had known Pradeep, the founder, for a while and was always excited to draw some insights on the value proposition he generates at his Social Media Workshops. I should thank him for inviting me to the last bootcamp on Social Search Optimization.

I have been fortunate enough to be invited to/be a part of a few other social media and mobile/internet marketing workshops. There are a couple of things which I would want to say about Digital Vidya;

  1. Their workshops are based on – Case Studies & Hands-on Experience – Unlike Gyan/Information session at many other bootcamps. (Think of a Facebook Community Building Competition in a Social Media workshop!). That is what I always want workshops to focus on. Not just jargons.
  2. As Digital Marketing Evangelizers, these guys don’t do these workshops to get consulting/execution assignment unlike many others. That makes me respect them, all the more. They leave it for social media agencies like us!
  3. Both Pradeep & Kapil, the trainers have a rich, 10 years of hands-on experience in Digital Marketing in all formats like – in-house, agency, etc. and hence bring up some real good insights.

I would personally recommend their workshops, which are on varied topics around Social aspect of the Internet communication. Check out the upcoming bootcamps and try enrolling for one. You would never regret!