Because everyone knows marketing. Really.
Think of how ownership works in an organization. Do you know who is the custodian of your company’s bank account? Quite likely, someone on the finance team. Who drives legal affairs? The legal team. Employee onboarding, employee benefits, and exit interviews in the organization? Well, HR.
Have you ever tried telling your legal team how to vet a contract? Or educate HR on how to do exit interviews better? Good luck.
But ask a marketer if they’ve ever been told how to market something. A product or service, an event, an award, or even introducing a new logo — chances are they’ve been told how to do their job better by people who’re not necessarily doing theirs well, but they believe they know marketing. Because everyone knows marketing!
One other group that can relate with this is that of my designer friends. Because everyone—and their neighbors—has an option for what’s a good design. Let’s add some gradient and make the font bigger, shall we?
If you know why this happens, be my guest.