Earlier this month, I had a chance to be part of the Google Analytics University program held at the Google office in Gurgaon.
The program was to introduce GA to the uninitiated and evangelize the partnership program. Adsense-Adwords integration, Webmaster tools, and Website optimizer were the verticals to the discussion.
The entire agenda was made available in advance with the list of speakers. Jesse, who flew in Mountain View had some great insights on GA and the use of analytics in general.
Why this event?
The idea was to spread the word for the partnership program that GA runs to get more members on board. The other motive was to help people understand the importance of web analytics and GA’s stand in the market. The stress was on the fact that GA is free for use, both for individuals and enterprises.